The Fake Cover as an attention-grabber
An ad format that stands out: Maximum visibility, exclusive presence, and nationally implementable.
National implementation by Porsche
Executions by BMW and Oris in the Neue Zürcher Zeitung
Executions by Dior and Chanel in Le Temps
Executions by Vacheron Constantin and Tag Heuer in the Neue Zürcher Zeitung and Le Temps
Executions by Cartier in our lifestyle magazines
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