Cover examples
Alternative investments
Focus in the «NZZ am Sonntag» and in «Le Temps». Selected content also appears on nzz.ch and letemps.ch.
Publication dates
«Neue Zürcher Zeitung»: Friday, 20 June 2025
«Le Temps»: Friday, 4 July 2025
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 6 June 2025
«Le Temps»: Monday, 23 June 2025
Print material deadline
«Neue Zürcher Zeitung»: Friday, 13 June 2025
«Le Temps»: Friday, 27 June 2025
Journalistic concept
Investments beyond the norm
In times of rising tariffs, global trade tensions, and economic uncertainty, alternative investments are gaining increasing importance. More and more investors are seeking robust, inflation-resistant opportunities beyond traditional financial products such as stocks, bonds, or exchange-traded funds. These off-the-beaten-path investment options take center stage in the upcoming feature in the «Neue Zürcher Zeitung» on 20 June 2025 and in «Le Temps» on 4 July 2025.
Independent expert voices will shape the editorial content. In addition, companies and organizations are invited to position themselves with guest contributions that explore the broader thematic context. Please note: these editorial features in the «Neue Zürcher Zeitung» or «NZZ am Sonntag» are not produced by the newsroom, but by our in-house team specializing in high-quality journalistic storytelling: NZZ Content Creation.
Potential subjects
- Ambition – Investors often expect higher returns from alternative investments than from traditional forms of investment.
- Spectrum – Just what are alternative investments, and which investments do not belong in this category? A question that is neither answered clearly nor conclusively by experts.
- The familiar – private equity or hedge funds as a source of finance
- The exclusives – works of art, vintage cars, luxury watches, rare wines
- For the big players – real estate, infrastructure, aircraft, ships
- For the small players – collector’s items such as stamps or coins
- The sustainable ones – renewable energies, raw materials, precious metals
- The exotic – weather derivatives, distressed debt, cryptocurrency
- Myth 1 – Alternative investments are only accessible to very wealthy investors and qualified buyers. True and false, but there are a few things to bear in mind.
- Myth 2 – Alternative investments increase the investment risk in the portfolio. True and false: it depends on the strategy chosen and the return-on-investment objectives being pursued.
Subject to change
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1/2 page landscape, next to text
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