Guidelines for promoted content and advertorial

Neue Zürcher Zeitung

  • All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
  • The editorial layout of NZZ may not be copied directly. The text may not be formatted in five columns; the presentation must clearly differ from that of an editorial page.
  • No editorial or very similar font may be used:
    Text font = Times
  • In the event of a layout excessively close to that of NZZ, the Editor reserves a right of veto.
  • On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
    (1/2 page CHF 750, 1/1 page CHF 1 000).

NZZ am Sonntag

  • All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
  • The editorial layout of «NZZ am Sonntag» may not be copied directly. The text may not be formatted in four columns; the presentation must clearly differ from that of an editorial page.
  • No editorial or very similar font may be used:
    Title font = Cambon
    Text font = Tiempos
    Highlights = TWK Lausanne
  • In the event of a layout excessively close to that of «NZZ am Sonntag», the Editor reserves a right of veto.
  • On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
    (1/2 page CHF 750, 1/1 page CHF 1 000).

NZZ am Sonntag Magazin

  • All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
  • The editorial layout of «NZZ am Sonntag Magazin» may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.
  • No editorial or very similar font may be used:
    Title font = Sharp Grotesk
    Text font = GT Super
  • In the event of a layout excessively close to that of «NZZ am Sonntag Magazin», the Editor reserves a right of veto.
  • On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
    (1/2 page CHF 750, 1/1 page CHF 1 000).

Z

  • All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
  • The editorial layout of «Z» may not be copied directly. The text may not be formatted in two or four columns; the presentation must clearly differ from that of an editorial page.
  • No editorial or very similar font may be used:
    Title font = Stanley
    Text font = Univers
  • In the event of a layout excessively close to that of «Z», the Editor reserves a right of veto.
  • On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
    (1/2 page CHF 750, 1/1 page CHF 1 000).

NZZ Folio

  • All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
  • The editorial layout of «NZZ Folio» may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.
  • No editorial or very similar fonts may be used:
    Text fonts =Times and Salmanazar
  • In the event of a layout excessively close to that of «NZZ Folio» the Editor reserves a right of veto.
  • On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
    (1/2 page CHF 750, 1/1 page CHF 1 000).

NZZ Residence

  • All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
  • The editorial layout of «NZZ Residence» may not be copied directly. The text may not be formatted in three columns; the presentation must clearly differ from that of an editorial page.
  • No editorial or very similar font may be used:
    Title font = Garamond
    Text font = Europa
  • In the event of a layout excessively close to that of «NZZ Residence» the Editor reserves a right of veto.
  • On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
    (1/2 page CHF 750, 1/1 page CHF 1 000).

NZZ Geschichte

  • All text advertisements must be clearly marked «Anzeige», «Publireportage» or «Promoted Content» (at the top left or top right corner). The minimum font size for this notification must be 9 (conspicuous and easily readable).
  • The editorial layout of «NZZ Geschichte» may not be copied directly. The text may not be formatted in two columns; the presentation must clearly differ from that of an editorial page.
  • No editorial or very similar font may be used:
    Title font = Stanley and Maison
    Text font = Aleksei
  • In the event of a layout excessively close to that of «NZZ Geschichte», the Editor reserves a right of veto.
  • On request, the layout can also be prepared by our in-house service-provider NZZ Content Creation
    (1/2 page CHF 750, 1/1 page CHF 1 000).
Le-Temps-Cover-2023

Le Temps

  • The name and logo of the sponsoring title and its sections may not be used.
  • The publicity report must be clearly distinguishable for the reader from the editorial section in terms of typography and layout.
  • The client must be clearly recognisable.
  • No editorial or very similar typeface may be used:
    Titel font = Abril
    Text font = Burlingame
  • The page is framed with a border at least 0.5 points thick. The publication report must be labelled «PUBLICITÉ» above the frame on the left or right.
  • Before publication, we ask you to submit a layout for approval by the publisher.
Corriere-del-Ticino-Cover-23

Corriere del Ticino

  • The name and logo of the sponsoring title and its sections may not be used.
  • The PR layout must be clearly distinguishable from the editorial section for the reader.
  • The client must be clearly recognisable.
  • No editorial or very similar font of «Corriere del Ticino» may be used:
    Title font = Praho Pro
    Text font = Amalia
  • The publicity report must be labelled «Pubbliredazionale» at the top left or right.
La-Domenica-Cover

La Domenica

  • The name and logo of the sponsoring title and its sections may not be used.
  • The PR layout must be clearly distinguishable from the editorial section for the reader.
  • The client must be clearly recognisable.
  • No editorial or very similar font of «La Domenica» may be used:
    Title font = Praho Pro
    Text font = Amalia
  • The publicity report must be labelled «Pubbliredazionale» at the top left or right.

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