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Brands Neue Zürcher Zeitung

Neue Zürcher Zeitung

Neue Zürcher Zeitung Swiss edition

Media Data

Readership figures incl. E-Paper
234 000
people

Circulation
Print: 56 510
Replica: 27 824
Total: 84 334

Subscribers
27 824
E-Paper

Gender

male: 65.7%
female: 34.3%

Gross household income

up to CHF 5 999: 14.1%
CHF 6 000 to 7 999: 11.2%
CHF 8 000 to 9 999: 17.3%
CHF 10 000+: 42.6%

Education

obligatory: 6.5%
additional secondary: 28.0%
tertiary: 65.5%

Age

14 to 29: 10.9%
30 to 39: 7.2%
40 to 49: 16.3%
50 to 59: 20.3%

Age

60 to 69: 18.5%
70 to 79: 16.9%
80+: 9.9%

Professional position

self-employed: 9.4%
employed with a superior function: 22.0%
employed without supervisor function: 25.5%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

Neue Zürcher Zeitung Full edition - incl. next-to-text

Media Data

Readership figures incl. E-Paper
234 000
people

Circulation
Print: 56 510
Replica: 27 824
Total: 84 334

Subscribers
27 824
E-Paper

Gender

male: 65.7%
female: 34.3%

Gross household income

up to CHF 5 999: 14.1%
CHF 6 000 to 7 999: 11.2%
CHF 8 000 to 9 999: 17.3%
CHF 10 000+: 42.6%

Education

obligatory: 6.5%
additional secondary: 28.0%
tertiary: 65.5%

Age

14 to 29: 10.9%
30 to 39: 7.2%
40 to 49: 16.3%
50 to 59: 20.3%

Age

60 to 69: 18.5%
70 to 79: 16.9%
80+: 9.9%

Professional position

self-employed: 9.4%
employed with a superior function: 22.0%
employed without supervisor function: 25.5%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

NZZ am Sonntag

NZZ am Sonntag

Media Data

Readership figures incl. E-Paper
337 000
people

Circulation
Print: 70 532
Replica: 20 411
Total: 90 943

Subscribers
20 411
E-paper

Gender

male: 56.4%
female: 43.6%

Gross household income

up to CHF 5 999: 12.0%
CHF 6 000 to 7 999: 12.3%
CHF 8 000 to 9 999: 15.2%
CHF 10 000+: 44.7%

Education

obligatory: 7.5%
additional secondary: 30.0%
tertiary: 62.5%

Age

14 to 29: 12.9%
30 to 39: 9.0%
40 to 49: 15.5%
50 to 59: 21.5%

Age

60 to 69: 18.7%
70 to 79: 14.6%
80+: 7.8%

Professional position

self-employed: 8.2%
employed with a superior function: 23.2%
employed without supervisor function: 26.8%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

NZZ Folio

NZZ Folio

Media Data

Readership figures incl. E-Paper
234 000
people

Circulation
Print: 56 510
Replica: 27 824
Total: 84 334

Subscribers
27 824
E-Paper

Gender

male: 65.7%
female: 34.3%

Gross household income

up to CHF 5 999: 14.1%
CHF 6 000 to 7 999: 11.2%
CHF 8 000 to 9 999: 17.3%
CHF 10 000+: 42.6%

Education

obligatory: 6.5%
additional secondary: 28.0%
tertiary: 65.5%

Age

14 to 29: 10.9%
30 to 39: 7.2%
40 to 49: 16.3%
50 to 59: 20.3%

Age

60 to 69: 18.5%
70 to 79: 16.9%
80+: 9.9%

Professional position

self-employed: 9.4%
employed with a superior function: 22.0%
employed without supervisor function: 25.5%

Source: MACH BASIC 2024-2 Print incl. E-Paper from Neue Zürcher Zeitung, WEMF circulation bulletin 2024

NZZ am Sonntag Magazin

NZZ am Sonntag Magazin

Media Data

Readership figures incl. E-Paper
337 000
people

Circulation
Print: 70 532
Replica: 20 411
Total: 90 943

Subscribers
20 411
E-paper

Gender

male: 56.4%
female: 43.6%

Gross household income

up to CHF 5 999: 12.0%
CHF 6 000 to 7 999: 12.3%
CHF 8 000 to 9 999: 15.2%
CHF 10 000+: 44.7%

Education

obligatory: 7.5%
additional secondary: 30.0%
tertiary: 62.5%

Age

14 to 29: 12.9%
30 to 39: 9.0%
40 to 49: 15.5%
50 to 59: 21.5%

Age

60 to 69: 18.7%
70 to 79: 14.6%
80+: 7.8%

Professional position

self-employed: 8.2%
employed with a superior function: 23.2%
employed without supervisor function: 26.8%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

Z

Z

Media Data

Readership figures incl. E-Paper
477 000
people

Total sold circulation (print)
180 000
copies

Gender

male: 59.3%
female: 40.7%

Gross household income

up to CHF 5 999: 13.4%
CHF 6 000 to 7 999: 12.0%
CHF 8 000 to 9 999: 16.1%
CHF 10 000+: 42.9%

Education

obligatory: 7.6%
additional secondary: 29.7%
tertiary: 62.8%

Age

14 to 29: 13.2%
30 to 39: 9.0%
40 to 49: 16.6%
50 to 59: 20.9%

Age

60 to 69: 17.7%
70 to 79: 14.5%
80+: 8.0%

Professional position

self-employed: 8.2%
employed with a superior function: 23.1%
employed without supervisor function: 27.4%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

NZZ Residence

Residence

Media Data

Readership figures incl. E-Paper
337 000
people

Circulation
Print: 70 532
Replica: 20 411
Total: 90 943

Subscribers
20 411
E-paper

Gender

male: 56.4%
female: 43.6%

Gross household income

up to CHF 5 999: 12.0%
CHF 6 000 to 7 999: 12.3%
CHF 8 000 to 9 999: 15.2%
CHF 10 000+: 44.7%

Education

obligatory: 7.5%
additional secondary: 30.0%
tertiary: 62.5%

Age

14 to 29: 12.9%
30 to 39: 9.0%
40 to 49: 15.5%
50 to 59: 21.5%

Age

60 to 69: 18.7%
70 to 79: 14.6%
80+: 7.8%

Professional position

self-employed: 8.2%
employed with a superior function: 23.2%
employed without supervisor function: 26.8%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

Bücher am Sonntag

Bücher am Sonntag

Media Data

Readership figures incl. E-Paper
337 000
people

Circulation
Print: 70 532
Replica: 20 411
Total: 90 943

Subscribers
20 411
E-paper

NZZ Geschichte

NZZ Geschichte

Media Data

Total sold circulation (print)
10 982
copies

Brands Le Temps

Le Temps

Le Temps

Media Data

Readership figures incl. E-Paper
92 000
people

Circulation
Print: 17 398
Replica: 17 216
Total: 34 614

Subscribers
17 216
E-paper

Gender

male: 59.1%
female: 40.9%

Gross household income

up to CHF 5 999: 22.1%
CHF 6 000 to 7 999: 15.4%
CHF 8 000 to 9 999: 16.1%
CHF 10 000+: 32.4%

Education

obligatory: 8.7%
additional secondary: 26.3%
tertiary: 65.0%

Age

14 to 29: 12.7%
30 to 39: 10.0%
40 to 49: 12.7%
50 to 59: 21.1%

Age

60 to 69: 17.7%
70 to 79: 15.0%
80+: 10.8%

Professional position

self-employed: 9.4%
employed with a superior function: 17.3%
employed without supervisor function: 26.4%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

T

T

Media Data

Readership figures incl. E-Paper
92 000
people

Circulation
Print: 17 398
Replica: 17 216
Total: 34 614

Subscribers
17 216
E-paper

Gender

male: 59.1%
female: 40.9%

Gross household income

up to CHF 5 999: 22.1%
CHF 6 000 to 7 999: 15.4%
CHF 8 000 to 9 999: 16.1%
CHF 10 000+: 32.4%

Education

obligatory: 8.7%
additional secondary: 26.3%
tertiary: 65.0%

Age

14 to 29: 12.7%
30 to 39: 10.0%
40 to 49: 12.7%
50 to 59: 21.1%

Age

60 to 69: 17.7%
70 to 79: 15.0%
80+: 10.8%

Professional position

self-employed: 9.4%
employed with a superior function: 17.3%
employed without supervisor function: 26.4%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

Le Temps Immobilier

Le Temps Immobilier

Media Data

Readership figures incl. E-Paper
92 000
people

Circulation
Print: 17 398
Replica: 17 216
Total: 34 614

Subscribers
17 216
E-paper

Gender

male: 59.1%
female: 40.9%

Gross household income

up to CHF 5 999: 22.1%
CHF 6 000 to 7 999: 15.4%
CHF 8 000 to 9 999: 16.1%
CHF 10 000+: 32.4%

Education

obligatory: 8.7%
additional secondary: 26.3%
tertiary: 65.0%

Age

14 to 29: 12.7%
30 to 39: 10.0%
40 to 49: 12.7%
50 to 59: 21.1%

Age

60 to 69: 17.7%
70 to 79: 15.0%
80+: 10.8%

Professional position

self-employed: 9.4%
employed with a superior function: 17.3%
employed without supervisor function: 26.4%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

Brands Corriere del Ticino

Corriere del Ticino

Corriere del Ticino

Media Data

Readership figures incl. E-Paper
90 000
people

Circulation
Print: 20 154
Replica: 6 094
Total: 26 248

Subscribers
6 094
E-paper

Gender

male: 54.5%
female: 45.5%

Gross household income

up to CHF 5 999: 42.0%
CHF 6 000 to 7 999: 15.5%
CHF 8 000 to 9 999: 11.9%
CHF 10 000+: 9.5%

Education

obligatory: 15.7%
additional secondary: 48.4%
tertiary: 35.9%

Age

14 to 29: 9.7%
30 to 39: 9.6%
40 to 49: 13.8%
50 to 59: 19.5%

Age

60 to 69: 18.2%
70 to 79: 17.7%
80+: 11.5%

Professional position

self-employed: 6.4%
employed with a superior function: 10.8%
employed without supervisor function: 30.2%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

La Domenica

La Domenica

Media Data

Readership
57 000
people

Circulation
50 000

Gender

male: 59.2%
female: 40.8%

Gross household income

up to CHF 5 999: 48.4%
CHF 6 000 to 7 999: 16.4%
CHF 8 000 to 9 999: 9.7%
CHF 10 000+: 7.5%

Education

obligatory: 24.3%
additional secondary: 47.1%
tertiary: 28.7%

Age

14 to 29: 7.3%
30 to 39: 7.2%
40 to 49: 14.7%
50 to 59: 14.5%

Age

60 to 69: 18.9%
70 to 79: 19.0%
80+: 18.5%

Professional position

self-employed: 7.0%
employed with a superior function: 11.3%
employed without supervisor function: 22.2%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

Combinations

PREMIUM MAGAZINE

PREMIUM MAGAZINE

Media Data

Readership NZZ am Sonntag Magazin
337 000
people

Readership T
92 000
people

Readership Z
477 000
people

Circulation NZZ am Sonntag Magazin
90 943
copies

Circulation T
34 614
copies

Circulation Z
180 000
copies

Subscribers NZZ am Sonntag Magazin
20 411
E-Paper

Subscribers T
17 216
E-Paper

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

PREMIUM WEEKEND

PREMIUM WEEKEND

Media Data

Readership NZZ am Sonntag
337 000
people

Readership Le Temps
92 000
people

Readership La Domenica
57 000
people

Circulation NZZ am Sonntag
90 943
copies

Circulation Le Temps
34 614
copies

Circulation La Domenica
50 000
copies

Subscribers NZZ am Sonntag
20 411
E-Paper

Subscribers Le Temps
17 216
E-Paper

Source: NZZ am Sonntag and Le Temps: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

PREMIUM DAILY

PREMIUM DAILY

Media Data

Readership
416 000
people

Circulati0n NZZ
84 334
copies

Circulation Le Temps
34 614
copies

Circulation Corriere del Ticino
26 248
copies

Subscribers NZZ
27 824
E-Paper

Subscribers Le Temps
17 216
E-Paper

Subscribers Corriere del Ticino
6 094
E-Paper

Gender

male: 61.8%
female: 38.2%

Gross household income

up to CHF 5 999: 21.9%
CHF 6 000 to 7 999: 13.1%
CHF 8 000 to 9 999: 15.9%
CHF 10 000+: 33.2%

Education

obligatory: 9.0%
additional secondary: 32.1%
tertiary: 58.9%

Age

14 to 29: 11.0%
30 to 39: 8.4%
40 to 49: 15.0%
50 to 59: 20.3%

Age

60 to 69: 18.3%
70 to 79: 16.7%
80+: 10.4%

Professional position

self-employed: 8.7%
employed with a superior function: 18.5%
employed without supervisor function: 26.8%

Source: MACH BASIC 2024-2 Print incl. E-Paper, WEMF circulation bulletin 2024

More Brands

Automobil Revue

Automobil Revue

Media Data

Readership
100 000
people

Circulation
German: 6 500
French: 3 600
Total: 10 100

Gender

male: 98%
female: 2%

Gross household income

up to CHF 100 000: 33%

CHF 100 000 to 150 000: 41%
CHF 150 000+: 26%

Age

14 to 29: 3%
30 to 49: 19%
50 to 59: 26%
60 to 69: 28%
70+: 24%

Source: Reader survey 2020, 1,200 participants

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