More attention for your wealth management in the NZZ

The current study on the attractiveness of private wealth management offers valuable insights into the differences between regular NZZ readers and other target groups.

Working with our client Swiss Life Wealth Managers, the perception of various providers in the wealth management sector was analysed in terms of awareness, image and preferred advertising channels. A comparison also shows that regular readers of NZZ titles are much more familiar with the subject of wealth management than occasional NZZ readers. In general, NZZ readers rate wealth-related advertising by financial institutions in newspapers and magazines much more favourably.

The findings from the study provide financial institutions with valuable pointers for their strategic orientation and a targeted approach to customers. You can download the PDF (in German) with the detailed results free of charge below.