Survey

Private asset management survey

Specially commissioned survey dedicated to an in-depth analysis of how private asset management companies are perceived in terms of awareness, image and preferred advertising channels.

The most important findings at a glance:

reputation-management

Regular NZZ readers are much more familiar with the subject of «private wealth management» than non-regular readers.

schuler

Regular NZZ readers pay more attention to advertisements, and are best addressed by newspaper advertising.

feedback

Regular readers rate advertisements significantly more positively across all the factors analysed.

Would you like to download the survey as a PDF?