Private asset management survey

Specially commissioned survey dedicated to an in-depth analysis of how private asset management companies are perceived in terms of awareness, image and preferred advertising channels.

The most important findings at a glance:

Regular NZZ readers are much more familiar with the subject of «private wealth management» than non-regular readers.

Regular NZZ readers pay more attention to advertisements, and are best addressed by newspaper advertising.

Regular readers rate advertisements significantly more positively across all the factors analysed.