Cover example
Euro 2024
Focus in «Le Temps»
Publication date
Thursday, 13 June 2024
Advertising deadline
Monday, 3 June 2024
Print material deadline
Thursday, 6 June 2024
Journalistic concept
In 1994, the Swiss football team took part in its first major international tournament in 28 years, the World Cup in the United States. Euro 2024 in Germany will be the twelfth tournament it has played since, over a period of thirty years. The national team «Trente Glorieuses» were the result of a new approach to training players, as well as a series of changes in national football: young players leaving to gain experience abroad, dual nationals choosing to wear the red jersey with the white cross, and clubs producing successful athletes. This is the story that «Le Temps» wants to tell, through the eyes of those who wrote it on the pitch, on the bench and behind the scenes. Our work will include a major account of this very special period, interviews, articles on the work of each of the nine successive coaches, as well as our «model team» drawn from the international players of the last three decades.
Summary
- The novel of the Trente Glorieuses – The 1994-2024 period as told by those who lived it from the inside of the Swiss national team
- Interview with Hansruedi Hasler – An interview with the architect of Swiss football’s recent success
- Top 10 / Flop 10 – The ten best matches of the period, and the ten worst memories, each told in 750 characters
- Model team – «Le Temps» selects the Nati’s 11 model players and substitutes over the period. Full page with a football pitch in the background and a short text for each of the «selected» players
- The selectors – There were nine. Their background and heritage in 1 000 characters each
- A story that continues? – After the Trente Glorieuses, what’s next for the Nati?
- Map of player origins
- Participation chart
- Euro 2024 selection
Subject to change
Classic advertisement
Price bw/coloured
Type area
1/1 page
CHF 13 500
290 × 440 mm
1/2 Seite landscape, next to text
CHF 11 700
290 × 220 mm
1/3 page landscape, next to text
CHF 8 900
290 × 150 mm
Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)
Digitally extended
Price bw/coloured
Text volume
1/1 page
CHF 13 500
+CHF 2 000 production
max. 6 000 characters
1/2 Seite landscape, next to text
CHF 11 700
+CHF 1 000 production
max. 3 000 characters
Guest article I: Content supplied; edited and laid out by NZZ Content Creation; inc. proof-reading but exc. image material
Digitally extended
Price bw/coloured
Text volume
1/1 page
CHF 13 500
+CHF 4 000 production
max. 6 000 characters
1/2 Seite landscape, next to text
CHF 11 700
+CHF 2 000 production
max. 3 000 characters
Guest article II: Content researched and written on behalf of the customer by NZZ Content Creation; inc. proof-reading but exc. image material
All rates in Swiss Francs, exc. 8.1% VAT
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch
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