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Cover example
KMU today I
Focus in the «Neue Zürcher Zeitung» and in «Le Temps». Selected content also appears on kmutoday.ch.
Publication dates
«Neue Zürcher Zeitung»: Friday, 4 April 2025
«Le Temps»: Friday, 11 April 2025
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 21 March 2025
«Le Temps»: Monday, 31 March 2025
Print material deadline
«Neue Zürcher Zeitung»: Friday, 28 March 2025
«Le Temps»: Friday, 4 April 2025
Journalistic concept
Keeping Pace with the Future
The semi-annual special supplement «KMU today» in the «Neue Zürcher Zeitung» and in «Le Temps» explores how small and medium-sized enterprises can harness artificial intelligence and digital transformation as growth drivers. From AI-assisted decision-making and cloud solutions to sustainable business models, this edition provides practical insights into how Swiss companies can leverage technological innovations to gain a competitive edge.
Independent experts share their perspectives, while businesses and organizations are also invited to contribute guest articles to position themselves on broader strategic topics. The editorial supplements published in the «Neue Zürcher Zeitung» or «NZZ am Sonntag» are not produced by the newsroom but by our in-house storytelling specialists: NZZ Content Creation.
Possible Topics:
- Digital transformation
- Intelligent Automation – Boosting efficiency through AI-driven process optimization
- Digital Transformation – AI – a blessing or a curse for SMEs?
- Practical Applications – Market expansion, decision-making, and forecasting
- Cloud Solutions – Enabling flexible collaboration
Sustainability
- Rethinking innovation management
- Circular economy – How heritage brands are embracing sustainable resource management
- Fostering a culture of innovation across all business areas
- Agile Methods – Accelerating adaptation to market changes
Digital Ecosystems
- Leveraging partnerships to unlock new business opportunities
- Flexible Work Models – Securing top talent in times of change
- Employer Branding – Strategies for positioning as an attractive employer
Funding and Support
- Pension schemes – How SMEs can get more value for the same investment
- Legal and regulatory challenges – Adapting to constantly evolving requirements
- Cybersecurity – Protection measures against increasing digital threats
Classic advertisement
Price bw/coloured
«Neue Zürcher Zeitung»
Text volume
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Type area
«Le Temps»
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1/1 page
CHF 19 500
291 × 440 mm
CHF 13 500
290 × 440 mm
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1/2 page landscape, next to text
CHF 17 000
291 × 218 mm
CHF 11 700
290 × 220 mm
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1/3 page landscape, next to text
CHF 12 100
291 × 144 mm
CHF 8 900
290 × 150 mm
Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
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1/1 page
CHF 19 500
+CHF 2 000 production
CHF 13 500
+CHF 2 000 production
max. 6 000 characters
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1/2 page landscape, next to text
CHF 17 000
+CHF 1 000 production
CHF 11 700
+ 1 000 production
max. 3 000 characters
Guest article: Content delivered, edited, and laid out by NZZ Content Creation; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Translation fees 1/1 page CHF 1 500.– or 1/2 page CHF 800.–.
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
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1/1 page
CHF 19 500
+CHF 4 000 production
CHF 13 500
+CHF 4 000 production
max. 6 000 characters
Sponsored Content: Content researched and created by NZZ Content Creation; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Translation fees 1/1 page CHF 1 500.–.
Exclusive for SME**
Price bw/coloured
«Neue Zürcher Zeitung»
Text volume
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»*
Type area
«Le Temps»
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1/4 page portrait
CHF 3 050
143 × 218 mm
CHF 1 485
143 × 220 mm
Collective pages: Public report with supplied content, produced by us; **exclusive for SMEs up to a maximum of 50 employees
*Price «Le Temps» for extension to French-speaking Switzerland
Article placed in newsletter «KMU_today»: Published on the first and third FR of each month, can be booked on a monthly basis (261 000+ recipients)
CHF 5 000
Article-boost via Native ad (3 000+ engagements)
CHF 5 000
All rates in Swiss Francs, exc. 8.1% VAT
Contact
NZZone
Our Key Account Manager will be happy to assist you.
Andrew Schuster
International Sales Manager
+41 44 258 12 63
andrew.schuster@nzzone.ch
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