Cover example

KMU today I

Focus in the «Neue Zürcher Zeitung» and in «Le Temps». Selected content also appears on kmutoday.ch.

Publication dates
«Neue Zürcher Zeitung»: Friday, 4 April 2025
«Le Temps»: Friday, 11 April 2025
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 21 March 2025
«Le Temps»: Monday, 31 March 2025
Print material deadline
«Neue Zürcher Zeitung»: Friday, 28 March 2025
«Le Temps»: Friday, 4 April 2025

Journalistic concept

Keeping Pace with the Future

The semi-annual special supplement «KMU today» in the «Neue Zürcher Zeitung» and in «Le Temps» explores how small and medium-sized enterprises can harness artificial intelligence and digital transformation as growth drivers. From AI-assisted decision-making and cloud solutions to sustainable business models, this edition provides practical insights into how Swiss companies can leverage technological innovations to gain a competitive edge.

Independent experts share their perspectives, while businesses and organizations are also invited to contribute guest articles to position themselves on broader strategic topics. The editorial supplements published in the «Neue Zürcher Zeitung» or «NZZ am Sonntag» are not produced by the newsroom but by our in-house storytelling specialists: NZZ Content Creation.

Possible Topics:

  • Digital transformation
  • Intelligent Automation – Boosting efficiency through AI-driven process optimization
  • Digital Transformation – AI – a blessing or a curse for SMEs?
  • Practical Applications – Market expansion, decision-making, and forecasting
  • Cloud Solutions – Enabling flexible collaboration

Sustainability

  • Rethinking innovation management
  • Circular economy – How heritage brands are embracing sustainable resource management
  • Fostering a culture of innovation across all business areas
  • Agile Methods – Accelerating adaptation to market changes

Digital Ecosystems

  • Leveraging partnerships to unlock new business opportunities
  • Flexible Work Models – Securing top talent in times of change
  • Employer Branding – Strategies for positioning as an attractive employer

Funding and Support

  • Pension schemes – How SMEs can get more value for the same investment
  • Legal and regulatory challenges – Adapting to constantly evolving requirements
  • Cybersecurity – Protection measures against increasing digital threats

Classic advertisement

Price bw/coloured
«Neue Zürcher Zeitung»

Text volume
«Neue Zürcher Zeitung»

Price bw/coloured
«Le Temps»

Type area
«Le Temps»

Gruppe 214

1/1 page

CHF 19 500

291 × 440 mm

CHF 13 500

290 × 440 mm

Gruppe 213

1/2 page landscape, next to text

CHF 17 000

291 × 218 mm

CHF 11 700

290 × 220 mm

Gruppe 197

1/3 page landscape, next to text

CHF 12 100

291 × 144 mm

CHF 8 900

290 × 150 mm

Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)

Price bw/coloured
«Neue Zürcher Zeitung»

Price bw/coloured
«Le Temps»

Text volume

Gruppe 214

1/1 page

CHF 19 500
+CHF 2 000 production

CHF 13 500
+CHF 2 000 production

max. 6 000 characters

Gruppe 213

1/2 page landscape, next to text

CHF 17 000
+CHF 1 000 production

CHF 11 700
+ 1 000 production

max. 3 000 characters

Guest article: Content delivered, edited, and laid out by NZZ Content Creation; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Translation fees 1/1 page CHF 1 500.– or 1/2 page CHF 800.–.

Price bw/coloured
«Neue Zürcher Zeitung»

Price bw/coloured
«Le Temps»

Text volume

Gruppe 214

1/1 page

CHF 19 500
+CHF 4 000 production

CHF 13 500
+CHF 4 000 production

max. 6 000 characters

Sponsored Content: Content researched and created by NZZ Content Creation; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Translation fees 1/1 page CHF 1 500.–.

Exclusive for SME**

Price bw/coloured
«Neue Zürcher Zeitung»

Text volume
«Neue Zürcher Zeitung»

Price bw/coloured
«Le Temps»*

Type area
«Le Temps»

Gruppe 211

1/4 page portrait

CHF 3 050

143 × 218 mm

CHF 1 485

143 × 220 mm

Collective pages: Public report with supplied content, produced by us; **exclusive for SMEs up to a maximum of 50 employees
*Price «Le Temps» for extension to French-speaking Switzerland

Article placed in newsletter «KMU_today»: Published on the first and third FR of each month, can be booked on a monthly basis (261 000+ recipients)

CHF 5 000

Article-boost via Native ad (3 000+ engagements)

CHF 5 000

All rates in Swiss Francs, exc. 8.1% VAT

Contact

NZZone
Our Key Account Manager will be happy to assist you.

Andrew Schuster
International Sales Manager

+41 44 258 12 63
andrew.schuster@nzzone.ch

Andrew-Schuster-NZZone

Newsletter registration

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