Cover examples

Focus in the «Neue Zürcher Zeitung» and in «Le Temps». Selected content also appears on nzz.ch and letemps.ch.

Publication dates
«Neue Zürcher Zeitung»: Saturday, 19 April 2025
«Le Temps»: Friday, 16 May 2025
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 4 April 2025
«Le Temps»: Monday, 5 May 2025
Print material deadline
«Neue Zürcher Zeitung»: Monday, 14 April 2025
«Le Temps»: Friday, 9 May 2025

Journalistic concept

What drives the market

The Swiss watch industry is facing challenging times. The market has cooled significantly, with some even calling it a crisis – though it wouldn’t be the first one the industry has had to endure. However, a glance toward the U.S. is sparking new hope. Amid these challenges, the passion of watch collectors is burning stronger than ever, fueling a community built on exclusivity and tradition, while behind the scenes, it is the suppliers of the watch industry who suffer the most from the market downturn. Yet, Swiss watch prices seem to follow only one direction: upward.

The «Watches & Jewelry» special edition, published twice a year by «Neue Zürcher Zeitung» and «Le Temps», covers the latest topics, separates facts from myths, analyzes the risks and opportunities within the industry, offers exclusive insights into this fascinating sector – and this time, also showcases the most exciting novelties from Watches & Wonders.

All editorially independent content is produced by the newsroom of «Neue Zürcher Zeitung». However, companies and organizations are also invited to contribute with guest articles or sponsored content. The newspaper-format supplements are produced by our in-house journalistic storytelling service: NZZ Content Creation.

Possible topics:

• Market Pulse – Is the watch market downturn a crisis or simply a healthy market correction?
• Looking Back – The Swiss watch industry has weathered many storms – from the turmoil of 1870 to the quartz revolution and recent financial crises. What lessons can be learned from history?
• The Hardest Hit – Many watch suppliers are struggling to survive. How does the market downturn impact these often-invisible yet essential players?
• Hope in the U.S. – While the watch market in Europe and Asia is cooling, the U.S. is providing renewed optimism.
• The Mystery of the Collector – What drives watch enthusiasts to hunt down the rarest pieces and invest small fortunes?
• «Places to Be» – Watch clubs are more than just gathering spots – they are secret stages for passion, expertise, and exclusive timepieces.
• What Aficionados Expect from Brands – Watch lovers value tradition, but they have clear ideas about what brands could do better.
• Truth or Myth? – Swiss watches are seen as luxury items – but do prices really keep rising? Is inflation a fact or fiction, and what are the underlying causes?
• The Comeback of Pearls – Stars and designers are embracing pearls, making them trendy and contemporary once again.

Subject to change

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