Cover examples
Save taxes
Focus in the «Neue Zürcher Zeitung» and in «Le Temps». Selected content also appears on nzz.ch and letemps.ch.
Publication dates
«Neue Zürcher Zeitung»: Friday, 7 March 2025
«Le Temps»: Friday, 7 March 2025
Advertising deadline
«Neue Zürcher Zeitung»: Friday, 21 February 2025
«Le Temps»: Friday, 21 February 2025
Print material deadline
«Neue Zürcher Zeitung»: Friday, 28 February 2025
«Le Temps»: Friday, 28 February 2025
Journalistic concept
New Year, New Opportunities – or …
Switzerland’s tax system can often appear confusing due to its individualized regulations varying across cantons and municipalities. For 2025, additional tax changes are on the horizon for both employees and employers. The annual focus on «save taxes» in the «Neue Zürcher Zeitung» addresses this topic, catering to private individuals, startups, and established companies alike.
Independent experts will provide insights into these editorially independent pieces. In addition, companies and organizations are invited to contribute guest articles, offering a broader thematic perspective. These special editions, appearing in the «Neue Zürcher Zeitung» or the «NZZ am Sonntag», are not produced by the editorial team but by our in-house storytelling service: NZZ Content Creation.
Possible topics:
- Tax Returns – What changes compared to last year? An overview.
- Digitalization – What is currently possible in various cantons? An analysis.
- Inflation Adjustment – Federal income tax rates have been updated.
- Annuities – Transition from flat-rate taxation to a flexible system.
- Pillar 3a – Contribution limits increased, and retroactive payments enabled.
- Retirement Planning – Beyond Pillar 3a: other ways to save on taxes.
- Tax Burden – What determines the taxation of a Swiss company?
- Startups – How young companies can legally optimize their contributions.
- VAT – Impacts of the partial revision on SMEs.
- OECD Minimum Tax – The implications of the new supplementary tax.
- Imputed Rental Value – Effects of the shift in property taxation.
- Inheritance Tax Initiative – What entrepreneurs need to know for 2026 today.
Subject to change
Classic advertisement
Price bw/coloured
«Neue Zürcher Zeitung»
Type area
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Type area
«Le Temps»
1/1 page
CHF 19 500
291 × 440 mm
CHF 13 500
290 × 440 mm
1/2 page landscape, next to text
CHF 17 000
291 × 218 mm
CHF 11 700
290 × 220 mm
1/3 page landscape, next to text
CHF 12 100
291 × 144 mm
CHF 8 900
290 × 150 mm
Advertisements: classic advertisement using print material produced by the customer; without extension in digital form (additional formats on request)
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 2 000 production
CHF 13 500
+CHF 2 000 production
max. 6 000 characters
1/2 page landscape, next to text
CHF 17 000
+CHF 1 000 production
CHF 11 700
+CHF 1 000 production
max. 3 000 characters
Guest article: Content delivered, edited, and laid out by NZZ Content Creation; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Translation fees 1/1 page CHF 1 500.– or 1/2 page CHF 800.–.
Price bw/coloured
«Neue Zürcher Zeitung»
Price bw/coloured
«Le Temps»
Text volume
1/1 page
CHF 19 500
+CHF 4 000 production
CHF 13 500
+CHF 4 000 production
max. 6 000 characters
Sponsored Content: Content researched and created by NZZ Content Creation; includes proofreading, excludes image material. The article can be extended digitally upon request and at an additional cost.
Translation fees 1/1 page CHF 1 500.– or 1/2 page CHF 800.–.
«Your specialists for tax issues»
Price bw/coloured
Type area
1 box
CHF 1 250*
202 × 28 mm
1 double box
CHF 2 190*
202 × 58 mm
*Publication dates: On Thursday, 20 February 2025 in the 1st bundle of the «Neue Zürcher Zeitung» and on Friday, 7 March 2025 in the focus «Save taxes». We grant a 10% discount when two insertions are booked. Print material deadline: Monday, 10 February 2025
Ad-placement in the newsletter «NZZ Wirtschaft & Finanzen»
Published MO-SA, can be booked on a weekly basis (124 067+ circulation)
CHF 10 000
Ad-placement in the newsletter «Schwerpunkt Wirtschaft» of «Le Temps»
Published MO-FR, can be booked on a daily basis (21 000+ circulation)
CHF 2 500
Article-Boost via NZZ click and social media (3 000+ Engagements)
CHF 5 000
All rates gross, exc. 8.1% VAT
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